15 Tips Every Content Creator Needs

This tip might seem overwhelming…

But we promise it’s easier than you think.

Creating a comfortable work setup doesn’t have to be expensive. Check out our recent blog post on some of our favorite work-from-home essentials that won’t break the bank.

As creatives, we all know how much your mood can affect your output.

When you’re feeling motivated, energetic, and comfortable, you’re ready to take on the day and produce some stellar content!

Whether you’re filming or writing, you’ll want to make sure your work area has the right lighting, is comfortable, and overall makes you feel good. 

Adding some extra lighting, investing in a higher quality microphone, and even upgrading your office chair to an ergonomic model for long periods of sitting can make ALL the difference. 

You can even add a plain white sheet over your wall for a fast, simple, DIY backdrop.

Having a cozy work setup can make a huge difference in your creativity and efficiency.  

3. Batch Create Your Content

Batch creating your content is one of the most important content creation tips that we can share.

In fact, it’s so important that we’re breaking this tip down into 3 separate sections…

Record Your Content In Batches

Dedicate one full day in your schedule to record back-to-back-to-back content.

Batch creating your video content will help you get in the zone. 

You’ll be able to power through them and make your videos more consistent. 

It might seem like a lot at first, but we promise once you get the ball rolling, you’ll be happy to walk away from one day’s work with content you can use all month (or even longer!). 

Create Your Written Content Ahead Of Time

It can be hard to set aside time for this with a busy schedule…

Searchie tip to the rescue!

Creating your written content in advance will save you time AND help keep that pesky mental burnout away.

Write your blogs in advance, then drip them out over a period of time. This way, you only have to dedicate time to writing every few months or so, depending on the frequency you release them.

Believe it or not, you can batch create social content as well.

By writing social copy ahead of time and keeping it evergreen, of course, you can create more consistent posts that can stay safe in your schedule and can be posted whenever you want. 

(We’ll get into this more in tips to follow)

Power Through Your Email Campaigns In One Sitting

It’s much easier to write out all the emails you need when you can see the ENTIRE sequence at a glance and map out the purpose of each one. 

Batch creating your emails will allow you to see how the email sequence will flow before they are actually sent out. 

This makes for a more cohesive, targeted, and purposeful campaign.

Research The Best Times To Post 

Don’t worry, this type of research doesn’t require a lab coat.

Carve out some time to check out when your niche is the most active on social media. 

This might require some trial and error or testing, but you’re in luck…

A lot of social platforms, like Instagram, allow users to see their audience insights. This information can be used to track what time of the day your followers are most active and the best time to post for increased engagement. 

5. Schedule Posts Ahead Of Time

You’ve probably heard this before…

But schedule, schedule, and schedule some more!

These days, it seems like there are just not enough hours in the day to get everything done on your to-do list.

So if you’re a certified busy bee, try scheduling your social posts to guarantee you’ll never miss out on those peak engagement times!

Many social platforms, like Facebook, have a built-in scheduling feature that will let you create a post on your Facebook page and upload it later. 

If your platform doesn’t have this ability, Hootsuite, Creator Studio, and Sprout Social can all be used for content scheduling.

6. Repurpose, Repurpose, Repurpose

Here at Searchie, we are big fans of repurposing content.

Because why would you spend all that time creating content just to post once?!

The world wide web is a BIG place, and you don’t want your content getting lost out there.

Plus, not every member of your community will be following you on every social platform, so it’s best practice to spread your posts across all social media platforms, in emails, and even ads.

There are endless blog posts, graphics, and short videos that can be created from one single piece of content…

And it doesn’t have to be hard! Social copy can easily be tweaked to best reflect the platform you’re posting on. Repurposing content can be as simple as uploading an existing TikTok video into an Instagram Reel.

That’s what we call a 2-for-1 deal! 

7. Do Some Keyword Research 

Aside from researching the best engagement times, it’s just as important to make sure you’re staying on top of which key phrases are trending in your niche.

You don’t want your blog coming up on page 10 of a Google search! 

Did you know that a significant amount of users won’t click on the second results page of a Google search? That’s why it’s extremely important to leverage your SEO to improve searchability.

One handy tip for researching the best SEO terms is to try doing a quick web search for a few possible key phrases you are thinking of for your written content.

Then, click the first page that comes up, and check out how many times that phrase is used throughout. Also take note of the amount of graphics used in the article.

Use this information to gauge how many graphics should be in your content and you’ll be climbing up the search result ladder in no time! 

8. Keep Your Social Media Presence Consistent

Have you ever wondered how people can make their content so… *chef’s kiss*

Sticking to a brand kit and keeping your social posts within the same color scheme can increase consistency across your socials and make your content easier to read.

Say goodbye to a chaotic feed and hello to a perfectly curated social media presence.

Not only will sticking to a steady brand kit keep your content aesthetically pleasing, but it will also make your brand and logo more recognizable to your audience. 

Hello, increased brand loyalty.

9. Prioritize Value Over Quantity 

Sure, whipping up a piece of content every day can be effective…

But it’s the TYPE of content you’re creating that draws people to your page.

Prioritizing value over quantity makes it onto our list of tips every content creator needs because we love to see your YOU-nique content.

(Get it?)

In the end, it will benefit your business to create content that speaks to your brand and your audience, rather than creating content every day just to stay consistent.

So make sure you’re putting your voice into all your content and giving each post that little sprinkle of… you! 

10. Stick To Consistent Naming Conventions

This tip might seem like a no-brainer…

But keeping a constant naming convention for your content can help keep things non-techie friendly and easily readable for your audience!

For example, if your videos suddenly switch from “Lesson 1” to “Episode 2”, your audience might feel like this…

To keep your content organized, simplified, and easy to read, keep the titles of your content consistent so your audience can move from section to section smoothly and keep track of their progress.

Create Brand Voice Guidelines

Your brand voice is the identity of your business and has a huge role in your content creation!

Your audience will come to expect a certain tone and style of writing from the content you put out, and creating a list of guidelines will help keep your content uniform.

Typical brand guidelines include your logo color code, typography and font guidelines, image guidelines, and the type of brand voice you use when engaging with your audience.

Creating a set list of rules will also be a HUGE life-saver if you ever add other content creators to your team.

This way, all your content that is produced will follow the same rules no matter who’s creating it!  

12. Use Your Content To Start Conversations

Engagement is key. 🔑

You want to make sure your content is aimed at keeping the conversation going.

Keeping your audience engaged through likes, comments, and shares will get your posts in front of a larger audience.

Another easy way to increase engagement is to take advantage of audience polls! Many social networking platforms like Facebook, Instagram, and Twitter have a poll feature where you can ask questions to your members.

Not only do polls help create conversations, but they also give you super valuable user feedback about your audiences’ behavior.

You can even try ending your social copy with a question to encourage your audience members to comment! 

So, what is your favorite content creator tip from our blog so far? 😉

13. Promote Your Posts

If you have some extra money in your marketing budget, why not promote your favorite social posts through paid advertising?

Promoted posts are forms of content that can reach larger audiences, generate more leads, and help get your brand out there.

You can boost your content by paying to have specific social posts shown to users outside your main following.

These posts will appear on users’ explore pages and main social feeds on sites like Instagram and Facebook.

If you want to keep your content competitive and your audience growing, investing in paid advertising on social media platforms is the way to do it.

14. Set Clear Goals As A Content Creator

This is one content creation tip you can apply to your everyday life as a content creator. 

Setting clear goals for both yourself as a creator and business owner will help you keep track of all those achievements you’re crushing.

Goals should be clear, attainable, and challenging at the same time.

We like to use S.M.A.R.T goals to keep ourselves on the path to success! S.M.A.R.T goals are objectives that are specific, measurable, achievable, relevant, and time-bound.

And the good thing about goals is that they can be adjusted as needed! Add new goals or change up your previous ones.

Pro tip: Write your goals down somewhere you can see them daily to stay extra motivated!