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Turn Your Podcast Into A Client Magnet With AI

Written by Tyler | May 28, 2024 1:00:00 PM

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If you feel frustrated that your podcast isn't delivering the business growth you hoped for, you're not alone. Many podcasters wonder why their passion project isn't translating into profits. But fear not because the solution might be simpler than you think.

See, if you want to make a living from your podcast, you need to stop treating it like a hobby, and instead treat it as a valuable business asset. When you approach your podcast with a hobbyist mindset, you miss out on opportunities to leverage it for real business growth. 

So if you’re frustrated with pouring your heart and soul into your podcast only to see minimal returns, tired of others succeeding around you while you feel stuck in the same place, and if you're passionate about your topic and delivering valuable content but the results just aren’t there… don’t worry, because there’s a way to turn things around.

In fact, there’s a simple solution to breathe new life into your podcast, turn it into a client magnet, and unlock its full potential.

  • No more endlessly creating content and not making the most of it.
  • Say goodbye to one-and-done episodes that only a fraction of your audience hears before it’s lost and forgotten.
  • Stop under-serving your listeners who are likely multitasking while listening and don’t have a way to easily revisit the golden nuggets of value you drop.

This method will help you build your email list and attract new customers effortlessly. And the best part? You don't need to wrestle with complicated lead magnets or intricate squeeze pages. And you don’t even have to record any new content. It can all be done with the existing podcast content you’ve already created. Thanks to new AI-powered tools, the process is as easy as 1-2-3.

Three Simple Steps To Podcast Success

Don’t worry, you don’t have to build out time-consuming lead magnets, eBooks, freebies, or squeeze pages.

What You Need To Get Started:

  1. A Podcast with valuable content

  2. A Searchie account with Wisdom

(Searchie Wisdom is available on Start, Grow and Scale plans)

Step 1: Import Your Content

First things first, you'll need to import your podcast content into your Searchie library. So you’ll want to log in or set up a new Searchie account by clicking here. Then follow these quick steps:

  1. Sync Podcast Content: Navigate to the Apps tab on Searchie and scroll down to select Podcast.



  2. Connect Your Podcast: Click the blue ‘Add Podcast’ button and paste in your podcast URL.



     

  3. Import Podcast Episodes: Click Open In Library. Your episodes will appear inside the Library as syncing takes place. Choose the items you’d like to import, or select ‘Import All’ to import and allow a few minutes for processing.



Step 2: Create Your Wisdom Chatbot

Now comes the fun part – creating your podcast chatbot. This AI-powered chatbot allows your listeners to ask questions about any episode in your podcast library and receive instant answers in your voice, with references to the exact episodes and timestamps the answers come from.

Here's how to set it up:

  1. Access Searchie Wisdom: Go to the "Apps" section in your Searchie account and select "Searchie Wisdom."



  2. Create a New Chatbot: Click on "New Wisdom Chatbot" and give it a name relevant to your content.





  3. Connect Your Content: Choose the folder with your podcast content that you want the chatbot to reference. This step ensures the chatbot provides answers based on the content you've imported and approved as reference material.





  4. Customize: Customize the appearance, branding, welcome message, description and more for your chatbot.



  5. Enable Lead Collection: Turn on lead collection to capture emails from users and turn your chatbot into a lead-generating machine, aka your new client magnet.

Save your changes before moving on to step three.

Step 3: Share Your Wisdom Chatbot

With your podcast chatbot set up, it's time to share it with the world. You have two options for sharing:

Option 1: Direct URL

Simply share the URL of your chatbot with your audience. They can access it directly and start asking questions.

 

Option 2: Embed On Your Website

If you have a website or a Searchie Hub, you can embed the chatbot directly onto your site for easy access. Click the ‘Embed’ button in the top right corner, then ‘Copy Code’ (blue button near the button right of your screen) and add the custom code to your site.

 

It really is that simple.

Pro Tips For Attracting More Leads

Now you’re ready to turn your podcast into an income generator! As a bonus tip, here are some effective ways to spread the word, start building your list and realize the full potential of your podcast:

  • Let your listeners know about this incredible tool by ending every new podcast episode with something like, “If you have any questions about this episode or any episodes we’ve ever recorded, you can head to [My Podcast Chatbot URL], ask your questions and get instant answers from me on anything we’ve ever discussed here on the podcast.”
  • Include the URL to your chatbot in your show notes.
  • Add the link to your podcast website. If you don’t have one, you can learn why every podcaster needs a podcast website and how to quickly and easily create one in this article.

Want to reach even more incredible leads?

Repurpose your podcast content as highlights and teasers on social media. 

Be sure to include your chatbot link and let followers know how easy it is for them to find the valuable answers they’ve been searching for.

If you’re ready to put this into action, you can get started with a Searchie free trial here.

With today’s article, you’ll be well on your way to building a thriving business from your podcast. But attracting new clients – getting them to your digital doorstep – is only the first step of a successful sales funnel. In order to take full advantage of this new client magnet, you’ll want to check out this article next, where we walk you through the complete process of creating a wildly successful sales funnel for your business.

Thanks for reading!

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