After years of leaping over hurdles and scaling steep learning curves, you’ve been struck with your next big idea. To launch a product, course, or membership business that lets you share your knowledge with others.
But you may be thinking, how can I shape this idea into a reality? What if no one’s interested? Where can I learn how to launch a new product while finding the funds to hit the ground running?
Luckily, there’s a strategy that can tackle all of these questions at once, and it’s called a founding member launch.
A founding member launch is the business community's version of an early bird special. In exchange for investing in your idea before anyone else, your "early bird" customers get a rock-bottom price once you finally launch a product.
It's a true win-win.
So, how can you start launching a new product or business with a founding member launch? In this article, we'll dive into five actionable steps you can take today.
Whether your audience is on social media, an online forum, or even in an email list, make sure to reach out to them. When you launch a new product, planting the seeds of how your investment-worthy idea is a game changer can go a long way.
Once you’ve made a few waves and pulled in some curious prospects, it’s time to give people a framework of where your platform could take them. An important product launch step is letting everyone know exactly how it will make a difference in their daily lives.
Shaping product direction, bargain prices and a final product that solves real pain points are just a few perks of launching a product with future customers. So, when inviting them to join you on this exciting journey, don’t forget to describe the benefits of jumping in sooner rather than later.
We've reached out, shared our vision, and even offered an invitation. And now there’s another step to launching our new product. It's the part of our launch checklist where we give our customers a clear path forward with a direct call to action.
But if you're worried about swinging for the fences and striking out, it's okay to start small. A simple "dm me to learn more" is a great way to put your customers on a path forward without worrying about public turnout.
The final step in your founding member launch roadmap and overall step-by-step product launch strategy is following up with a payment link. And there's no need to overcomplicate it. All you need is a friendly message welcoming founding members to the community and a link to your preferred payment platform.
And there you have it!
A founding member launch strategy to turn your up-and-coming idea into a full-fledged product, course, or membership business.
Curious about building a platform around your passions, knowledge, or skills? Membership.io has helped thousands of entrepreneurs launch, scale, and tune their ideas into thriving membership platforms and products.
So don’t wait, kick-start your journey with Membership.io today.