What’s the first thing that people find when they search you up on Google? If you don’t have a personal brand website, then it could be something like your Facebook profile. Maybe your Instagram? Or maybe your Twitter or LinkedIn?
While some of those could be okay for people to stumble upon, like your professional LinkedIn page (hopefully), others might have those embarrassing old photos or seem super dated.
Remember your college years? Do you really want people to find those old photos on Facebook? What if someone finds your old, inactive Twitter account—are they going to think you’re a real person? Have you posted lately? If you haven't, they might go digging and find your public Twitter (or "X") feuds with random people about your beloved sports team, and their lacklustre performance in their last game. Not exactly a good first impression...
If you don’t have a personal brand website, now is the time to create one.
First and foremost, a personal brand website is an asset that you own. It’s not at risk of suddenly disappearing one day if one of the tech giants close their doors or change their platform altogether thanks to a new CEO.
A personal brand website showcases YOU, including your educational background, professional skills, experience, values and opinions. It highlights your unique personality, qualities and expertise, and differentiates you from others in your industry. Simply put, it tells the world what you have done, what you’re good at, what’s important to you and shares some of the products or services that you may have to offer.
Most people also have a blog on their personal brand website as well as links to active social media accounts. Quick tip, if you’re not active on a certain social media platform, don’t include it. You only want to include those where you have recently posted and engaged.
So, if you’re a content creator, coach, consultant or selling any type of content online (I’m talking to you, digital course creators and membership site owners), then having a professional-looking personal brand website is a must. Not only does it position you as an expert, but it’s also a great way to generate leads.
If you want to take Searchie for a test drive — click here to visit the site and activate your free trial.
When you create your personal brand website, here are some areas you should include:
Seems pretty obvious, right? A professional profile is a brief overview of your background, skills, and experience in your market and niche.
You will want to include some of your best, high value content on your page. It helps to establish your authority in your market. This could include videos, blog posts, articles or other content you created.
If you’re selling digital products, such as a course or membership, or you offer professional services, like coaching or consulting, you should highlight those on your page. Include detailed information about your products or services, including features, benefits and pricing.
Quotes or social media proof (in other words, screen shots) from satisfied clients and customers build your credibility and trust.
A blog or vlog on your personal brand website is a great place to share your thoughts and insights on your industry, and demonstrate your expertise.
What do you want people to do after visiting your personal brand website? Your call to action clearly lays out their next steps. Here are some examples:
Include your social media channels and contact information, such as an email address or phone number.
These are the most common sections of a personal brand website; however, you do not need them all. For example, if you are just starting out, you may not have a blog or testimonials. You can always add them later!
The overall design of your website should be professional and visually align with your personal brand. Remember, the purpose of this website is to showcase your expertise and attract your target audience.
Now that you know what information to include on your website, it is time to design your website.
One of the fastest ways to create a website is to use Searchie. Let’s dive in.
You can create and launch a personal brand website with Searchie in less than an hour.
You’ll need a Searchie account to quickly create a quick website. Go to the home page then either "Start Free" or go to the pricing page.
From the Home page, find and click on the Hubs button on the left hand side. From there, click “See All Templates”.
Filter by “Personal Brand” to see the full list of templates for this use case. Select one.
From the “Hub” dashboard, click “Customize”.
From the “Hub” editor, you can quickly update and personalize your website. Check out this support article, which explains how to create and build your Searchie Hub.
Using Searchie, you can quickly create a fully customized, professional website for your personal brand.
The below personal brand website was created in less than 30 minutes.
It’s not absolutely necessary to use all of the seven elements listed above—it’s totally up to you. In this case, I decided to use only a professional profile, professional services, and a call to action.
Quick Tip: You can easily connect a personal domain to Searchie Hub. Click here to learn more about connecting a custom domain.
Remember, the goal of a personal brand website is to showcase your skills and experience and to help you stand out from others in your market. It should be concise, clear, and tailored to your target audience.
With Searchie, you can get this set-up and ready to go in minutes! Start with Searchie and start getting noticed!
Have questions? Drop us a line at help@searchie.io
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